Information and Publicity

Being a National Laboratory committed to the scientific study of the most basic of human needs, CFTRI naturally recognised the importance of a public interface in its organisational structure at its very origin. It envisaged the role of this interface as one of building the institute's rapport with the various sections of the end-users of its R&D contributions, while also building the institute's image in the outside world. Initially, these activities were a part of the Information & Statistics (I&S) Department which carried a major thrust on the extension work of welfare-oriented technologies developed by the institute, expanding its mandate into newer research areas and producing more and more processes and technologies ready for transfer, the I&S Department was appropriately upgraded as Industrial Research, Consultancy and Extension Discipline with Public Relations and Publicity (PRP) as an exclusive unit within it. This unit eventually transformed into an independent entity and became the present Department of Information and Publicity.

The objectives being education and dissemination of information on the activities and achievements of CFTRI to the public, besides constant enhancement of the image of the institute, the department achieve them through a range of services:

INTERFACE WITH MASS MEDIA
· Communicating with the public through print and electronic media

PUBLICATION OF LITERATURE
· Publication of print matter such as booklets and leaflets as well as bulletins and ad hoc/ tract literature on the institute's R&D activities and achievements.
· Publication of brochures of popular interest commemorating the institute's major events, and bringing out periodicals such as CFTRI Newsletter in English, Kannada and Hindi.

EVENT MANAGEMENT
· Organising professional and academic events such as national and international conferences, workshops and seminars, and general events such as Foundation Day, National Science Day and Technology Day
· Participating in exhibitions and mass publicity events
· Liaison with/for the other departments of the institute

TECHNICAL SERVICES
· Providing photographic, videographic audio-visual support and allied services to the institute's R&D activities
· Technical translation services in Hindi and Kannada
· Primary level technical enquiry service in Hindi

VISITOR SERVICES
· Conducting guided tours around the campus for specific-interest as well as general-interest visitors
· Coordinating VIP visits

The department employ various mass communication techniques appropriate to the groups addressed by the institute, ranging from person-to-person and person-to-group communication (in the form of Visitor Service) to multipurpose communication through print and electronic media.

Our department is well equipped with modern tools of audio-visual communication and managed by professionals in the area of mass communication and public relations.